Niamh sees her great idea turn into Rewriting The Code campaign
Girls' education
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Niamh with Թ President Sarah Brown at the Facebook #RewritingTheCode breakfast today
Niamh Deehan has seen an inspiring idea turn into a reality with the launch of the #RewritingTheCode campaign.
She realised that using the
Niamh submitted the campaign to the D&AD New Blood Awards last year and saw her idea come to fruition with the launch of both the and the in Kibera, Kenya. She also witnessed a great response to .
Niamh said: “Waking up to find that people had already got behind the campaign felt amazing.
“Seeing it come to life – and the women and men who are supporting it – has left me feeling incredibly inspired and optimistic that we can challenge attitudes and make things better for girls around the world.”
Niamh was thrilled to see the response to her great idea
Ben Hewitt, Director of Campaigns for Թ, said: “The inspiring idea put forward by Naimh over a year ago struck a chord with everyone involved.
“It had all the elements we were looking for in a new and innovative campaign to tackle thediscriminatoryembedded values holding girls back around the world every day.
“It was exciting tosee Naimh at the launch of the campaign today as the whole concept came alive.
“We want to thank all the D&AD New Blood panel jury and especially John O’Keeffe, WPP WorldwideCreativeDirector andNick Eagleton,CreativeDirector at ThePartners, for their support and the opportunity to be part of such an exciting competition.”
The D&AD New Blood Awards aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.
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